Orc-warband - played VS faced

[Konrad Klar]

The Lidless Eye: Orc-warband
Rarity: Common, Precise: CB, CS1

Hazard: Creature

Orcs. Five strikes. If played on a company that has already faced an Orc attack this turn, Orc-warband receives +3 prowess. "Fierce and shrill rose the yells of the Orcs, and suddenly the horn calls ceased."-LotRIII

What if Orc-warband will be used as an additional AA? Should the AA receive the bonus: "If played on a company that has already faced an Orc attack this turn, Orc-warband receives +3 prowess."
Automatic-attack itself is not played on something. Creature as AA is not played on company, rather it is played to "define" an AA, not to create an AA: "Opponent may play as an automatic-attack one non-unique hazard creature from his hand normally keyed to a [...]" exists anyway.

[Khamul the Easterling]

The only thing relevant is whether the company has been attacked by orcs before, no matter which type (aa or not) of the attack, I think. So, +3 applies.

[Konrad Klar]

OK.
My concern is not type of Orcs attack (AA, from creature, from event etc.) faced before attack created on basis of Orc-warband.
My concern is the detail that Orc-warband, even if it is considered played, is not played on company. I doubt that AA is ever considered played on company (maybe I am wrong here).
CRF even says:
Automatic-attacks that allow the revealing of creature cards are not stopped by
Stealth or Secret Entrance.
Creatures revealed as automatic-attacks do not count as creatures..

(played or only revealed, creature is not eliminated if AA is defeated).